

You must install the software by downloading it with the nifty, new “Adobe Creative Cloud” app.

They may be crazy, but they’re not insane! Dispelling a Mythīy the way, I need to take a moment and clear up something important: A “cloud” subscription does not mean you use the software in the cloud. That’s why they’re going to continue supporting (and selling) the CS6 product line. That said, Adobe acknowledges that there are a lot of people who simply cannot jump the chasm and go all-subscription yet. Adobe is saying, “we’re betting the farm on this strategy. But today it became very, very clear that this is different. So many of us have wondered about the future of this whole “cloud” thing. Unfortunately, Adobe has not been particularly good at offering services in the past - they tend to kill them in one way or another.

The world has changed, and it has become clear that the only way for Adobe to provide products is to provide them as a service. That model, which worked for two decades, just doesn’t anymore. And, like most software developers, they have found that it no longer works to offer new versions once every 12-24 months and hoping that people will upgrade. They need income to keep supporting and improving their software. They’re not overly greedy thugs or bullies, like some flamers have implied. They’re not trying to rip you off or reach into your wallet unnecessarily.
